Vision
- Growth
- Being a brand
- Deployment of the Corporate Management Standards
- Being competitive
- Being innovative
- Being customer focused
Mission
Responding to the expectations of the consumers from all walks of life by attaching prime importance to customer satisfaction.
Values
- Compliance with the laws and legal arrangements painstakingly
- Adoption of the principles of business ethics
- Adherence to the transparency principles at work
- Giving value to labor and humans
- Working hard