VISION

• Growth
• Being a brand
• Deployment of the Corporate  Management  Standards
• Being competitive 
• Being innovative
• Being customer focused

MISSION 

Responding to the expectations of the consumers from all walks of life by attaching prime importance to customer satisfaction.

VALUES

• Compliance with the laws and legal  arrangements painstakingly
• Adoption of the principles of business ethics
• Adherence to the transparency principles at work
• Giving value to labor and humans
• Working hard